Starting July 18 Google will mark any website that doesn’t have an SSL as ‘Not Secure’.
You may have visited a website like this recently. When you see the address in the URL bar of your browser, there’s a little message to the left of the address that says ‘Not Secure’.
We’re seeing the same in Safari and Firefox too.
When a site has an SSL (Secure Socket Layer) Certificate installed, the message changes to a green Secure.
Why does this matter?
A few reasons really. The main being visitors seeing a message saying insecure doesn’t instil a lot of confidence. Secondly, Google as said for a while now that sites with SSL installed will be ranked higher in search than non SSL sites. Google has been trying to move the internet to becoming more secure for years, but this is the biggest push to date.
What does SSL do?
SSL or HTTPS encryption protects the link between your browser and the website you are visiting. It means that no-one in the middle can tamper with the traffic or spy on what you’re doing. If SSL isn’t installed it makes it easier for hackers to inject malware or steal information. If you’re running an eCommerce store or a membership site, SSL is a must.
SSL certificates may have often been seen as difficult to install or even seen as expensive. This has been eliminated by services such as Let’s Encrypt. These services offer free SSL’s and also make them easy to install and renew.
If you have a hosting account with us, you can install an SSL certificate from Let’s Encrypt in a few clicks and it automatically renews.
It means there’s no excuse for not having an SSL certificate on your website.